“IS IT“: Tyla Unleashes a Sultry Amapiano-Pop Summer Anthem
South African pop phenomenon Tyla has just unveiled her highly anticipated single, “IS IT,” today, July 11, 2025.
This track arrives as her second solo release of the year, building upon the significant success of “Bliss,” and it’s already garnering considerable attention as a strong contender for Song of the Summer.
This track truly showcases her signature fusion of amapiano, pop, and R&B, culminating in a confident, sultry anthem perfectly calibrated for the dance floor.
The production, skillfully crafted by her frequent collaborator Sammy Soso, pulses with infectious amapiano rhythms, modern R&B flourishes, and ethereal background chanting vocals.
Lyrically, the song delves into themes of desire, unwavering confidence, and a playful sense of rebellion.
She also, poses bold questions about love and attraction, setting a sassy, empowered tone that permeates the entire track.
The accompanying music video, directed by Aerin Moreno, features her performing intricate choreography within a vintage living room, with scenes fluidly transitioning to a pulsating nightclub packed with enthusiastic dancers.
The visuals are sensual, stylish, and effectively highlight Tyla’s remarkable dance abilities and expansive artistic vision, culminating in a vibrant party sequence.
The song was strategically teased across social media and at various live events, generating significant buzz and trending on platforms like TikTok prior to its official release.
Critics and fans alike have lauded the song’s irresistibly catchy hook, its confident lyrics, and its eminently danceable production, recognizing her continuous evolution as a global pop star.
This single further solidifies Tyla’s considerable momentum, following a string of high-profile appearances, including hosting the 2025 Nickelodeon Kids’ Choice Awards and contributing to the Smurfs movie soundtrack.
Tyla herself has described the song as embodying a “new version” of herself, emphasizing joy, liberation, and artistic exploration.
With its infectious beat and empowering message, “IS IT” is poised to become a ubiquitous staple at parties and clubs worldwide.
Quotable Lyrics:
Is-it the f**ks that I don’t give?
Is-it the men that I don’t miss?
Is this song why we get along?
Or am I coming on a little strong?
Is-it the way this dress unzips?
Is-it the girls that I came with?
‘Cause the more that you tell me “Don’t”
It’s the more that you turn me on
I can’t leave, I can’t leave
Leave you alone with your eyes on me, no
I can’t leave, I can’t leave
Dancing alone don’t look right on me, yeah
I can’t leave, I can’t leave
Leave you alonе with your eyes on me, no
I can’t lеave, I can’t leave
Dancing alone don’t look right on me, yeah
